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Choice Hotels Asia-Pac New Agreement to Expand South East Asia Footprint

Choice Hotels Asia-Pac New Agreement to Expand South East Asia Footprint

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    The hotel franchise group has signed an agreement appointing Bangkok-based hotel management company, Krest Hospitality, as Choice Hotels Asia-Pac’s preferred management company in South East Asia.

    With local market expertise spanning hotel management and international branding, Krest Hospitality (an affiliate of Kosmopolitan Hospitality) expects to drive further development and expand the property portfolio across Choice Hotels Asia-Pac’s Comfort, Quality and Clarion brands. Effective immediately, Krest Hospitality’s responsibilities include identifying new properties, negotiating contracts, implementing staff training and providing marketing services.

    Krest Hospitality / Kosmopolitan Hospitality has experienced impressive growth since the business launched in 2015, currently managing more than 18 hotel properties worldwide. The company’s CEO, Glenn de Souza, confirmed that this agreement is mutually beneficial for both of the travel and hospitality brands.

    The strategic alliance will cover Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, Cambodia, Sri Lanka, South Korea, Maldives, Laos, Myanmar, Bangladesh and Bhutan.

    Choice Hotels Asia-Pac currently has several properties in the South East Asia region, and, as a result of this alliance, hopes to see this number further increase by more than 20 properties over the next five years with a strong development pipeline already in place. This week, Krest Hospitality signed an agreement to build a new Quality hotel in Phuket, Thailand (a new build property to be named Quality Resort Kata Phuket) with construction already commenced, with an anticipated opening date of September 2020.

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    20 Feb 2020
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